The Reference Point
Ideas, insights, and behind-the-scenes looks from a creative team that builds content to convert.
From social strategy and storytelling to websites and branding, we share what we’re learning as we help businesses look as good as they are.
Co-Founders Eric Carreiro & Benjamin DosSantos
We believe great content isn’t just well-produced, it’s well-planned. That’s why we started this blog: to give business owners, marketers, and creators a place to get actionable tips, honest advice, and a peek behind the curtain of the work we do every day.
Whether we’re sharing lessons from a shoot, breaking down a successful email campaign, or answering questions we hear from clients all the time, our goal is to make this your reference point for better content.
What New Bedford Business Owners Should Know About Google Reviews
Most small businesses don't have a review problem. They have an asking problem. Here's what New Bedford and SouthCoast business owners need to know about Google reviews, how to get more of them, how to handle the bad ones, and why they matter more than you think for getting found online.
The Power of Video Testimonials: Letting Your Customers Sell for You
Your happy customers are your best salespeople. Here's how to get them on camera, why it works better than a written review, and where to use the footage once you have it.
Email Marketing Still Works. Here's Why Your Small Business Should Be Using It
Most small business owners think email marketing is either spam or too time-consuming. But the truth is, more people open emails than you think, and it's one of the best ways to stay top of mind when customers need what you offer. Here's why it still works and how to get started.
5 Signs Your Business Is Ready for Professional Marketing
Most business owners don’t realize they’re ready for marketing until they hit a growth ceiling. Here are 5 clear signs it’s time to stop doing everything yourself and start scaling strategically.
What Should a Small Business Spend on Marketing? (A Realistic Breakdown)
A realistic guide to marketing budgets for small businesses. Learn what to invest, when to invest it, and how to get the best return without overspending or guessing.
The ROI of Video: Why It’s Worth the Investment for Small Businesses
Small businesses often wonder if video is “worth it.” In this post, we break down the real return on investment of video, from increased trust and sales to long-term value across multiple platforms. Learn how video builds credibility, tells your brand story, and drives measurable results without breaking the bank.
HOW TO BUILD A CONSISTENT BRAND ACROSS VIDEO, WEB, AND SOCIAL
Your brand isn’t just your logo, it’s the story you tell across every touchpoint. In this post, we break down how to stay consistent across video, web, and social, and why that consistency builds trust, memorability, and results.
What It’s Like Having Reference Point Media On Your Team
Get a behind-the-scenes look at what it’s actually like having Reference Point Media on your team, from the first call to the final deliverables. Whether you’re a small business, a creative brand, or just tired of unclear agencies, here’s how we work, why it works, and what makes us different.
You Don’t Need a Custom Website, Just a Clear One
Most small businesses don’t need a custom website. They need a clear one. Here’s how clarity beats complexity, improves SEO, and helps your site actually convert visitors into customers.
Why We Don’t List Fixed Prices, and What That Means for You
Every business is different, so our pricing is too. Here’s how we build quotes, what you actually get when you hire us, and why flexible pricing serves you better.
Why Every Business Needs a Brand Story (Not Just a Logo)
A logo is just the beginning. Your brand story is what makes customers care. Here’s why story matters more than ever, and how to uncover yours without overthinking it.
Social Media Is a Full-Time Job: Why Outsourcing Saves You Time
Social media takes more time than most business owners expect. From planning and shooting to captions, scheduling, and consistency, it’s practically another job. Here’s why outsourcing it can save time and get better results.